AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs on Android in the US: Q4 2022
Explore the performance of the top 5 virtual fitness programs on Android in the United States during Q4 2022, including trends in weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 virtual fitness programs on Android in the United States showcased varied performance trends. Here's an in-depth look at their weekly downloads, revenue, and active users.
Fitbit demonstrated strong revenue performance, peaking at around $642K in the last week of December. Weekly downloads saw significant growth, especially in the week of December 19, reaching approximately 110K. Active users also increased, climbing from 4.3M in late September to 4.6M by the end of December.
onX Hunt: GPS Hunting Maps experienced a decline in revenue, dropping from $619K in early November to about $238K in December's final week. Downloads decreased from 49K in late October to around 11K in the last week of December. Active users showed a similar trend, falling from 119K in late November to 82K by the end of December.
AllTrails: Hike, Bike & Run saw a decline in revenue, starting at $120K in late September and dropping to $51K in the final week of December. Downloads followed a downward trend, from 28K in early October to around 18K by the end of December. Active users saw a slight increase, peaking at 286K in early October before stabilizing at 231K in the last week of December.
Strava: Run, Bike, Hike had relatively stable revenue, fluctuating around $70K to $110K throughout the quarter, with a peak of $111K in late September. Weekly downloads remained consistent, averaging around 8K to 9K. Active users saw a slight decline, from 474K in late September to 414K by the end of December.
Peloton - Fitness & Workouts maintained steady revenue, hovering around $57K to $64K weekly. Downloads varied slightly, peaking at 7K in early November and ending the quarter at 7K in the last week of December. Active users fluctuated, starting at 115K in late September and ending at 118K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's website.